Changes in Australian Cosmetic Industry Advertising Regulations

Australia has the world’s strictest regulations around advertising in the cosmetic industry. This severely limits the terms that businesses can use when communicating their offerings to patients.

Recent Changes

Brand names such as “Botox” have been banned by the Therapeutic Goods Administration (TGA) for years.
As of an upcoming regulatory guidance change beginning early 2024, previously TGA approved terms such as “dermal filler” and “anti-wrinkle injections” will now also be banned.

Impact on Consumers

While the TGA’s aim appears to be to protect consumers, the feedback that we’ve had from patients is that it is extremely confusing, leading in some cases to more risk for consumers who may not be able to easily find the treatments they seek.

Dermaq Aesthetics’ Response

Regardless, Dermaq Aesthetics must of course comply with all Australian regulations, including this new guidance from the TGA. As such:

We will be removing terms such as “dermal filler” and “anti-wrinkle injections” from all of our advertising materials.
We are seeking to come up with suitable ways to convey our offerings to potential clients.

We deeply regret any confusion this is likely to cause as we seek to maintain compliance with the rapidly shifting regulatory landscape.

Inconsistencies in Regulation

While the TGA claims that this is intended to ensure the consistent application of legislation across all areas of the cosmetic industry, it has been noted that terms such as “breast enhancement” are not restricted.

How to Voice Your Concerns

The TGA is overseen by the Department of Health.
If you feel this is unreasonable, the best place to contact would be your local MP.

Questions or Concerns?

In the meantime, if you have any questions or concerns:

You are more than welcome to contact us
Come and visit us in clinic
We will do our best to assist you

We appreciate your patience whilst we try to navigate these difficult waters.